Ola Electric Extends S1 Scooter Discounts Up to Rs. 25,000 Until March End

By Nikhilkumar Vn
04 Mar 2024
Ola Electric Significant Price Reductions Across S1 Portfolio

Ola Electric, in its pursuit to make electric vehicles (EVs) more affordable and accessible, has introduced substantial price reductions across its S1 scooter lineup. These adjustments, ranging up to ₹25,000, follow the company's previous price cut in December 2023. The decision to lower prices is attributed to Ola Electric's robust cost structure, integrated in-house technology, manufacturing capabilities, and eligibility for manufacturing incentives.

Highlights of the Article

  • Ola Electric has implemented substantial price reductions, up to ₹25,000, across its S1 scooter lineup to enhance the affordability of electric vehicles.
  • The latest adjustments cover models like the S1 Pro, S1 Air, and S1 X+ (3kWh), following a prior reduction in December 2023.
  • Revised prices include the S1 Pro at INR 1,29,999, the S1 Air at INR 104,999, and the S1 X+ (3kWh) at an attractive INR 84,999.
  • Ola Electric is dedicated to making EVs accessible, citing strong in-house technology and manufacturing capabilities as the driving force behind cost restructuring.
  • Acknowledged with a DVA certificate, Ola Electric plans to expand its service network by 50%, introduce an extended battery warranty, and contribute significantly to EV adoption in India.

Ola Electric has reduced the prices across its S1 scooter by up to ₹25,000. The company has announced this move on the back of a robust cost structure coupled with strong vertically integrated in-house technology and manufacturing capabilities, and eligibility to manufacturing incentives.

The price cuts apply to the S1 Pro, S1 Air, and S1 X+ (3kWh) models.

Note: Ola Electric Extends S1 Scooter Discounts Up to Rs. 25,000 Until March End

Good news for electric scooter enthusiasts! Ola Electric has extended its exciting discounts on the S1 range until March 31st, 2024. This means you can save up to Rs. 25,000 on the popular S1 Pro, S1 Air, and S1 X+ models.

Whether you're looking for a powerful and feature-packed scooter like the S1 Pro, a comfortable and stylish option like the S1 Air, or a long-range choice like the S1 X+, Ola's extended discount scheme offers something for everyone. Don't miss this opportunity to experience the thrill of electric mobility at a more accessible price point. Visit your nearest Ola showroom or explore their website for more details before this limited-time offer ends!

The latest price adjustments come on the heels of a previous reduction in December 2023, where Ola Electric slashed the price of the S1 X+ model by Rs. 20,000/-, bringing it down from Rs. 99,999/- to Rs. 89,999/-. Now, with an additional discount of Rs. 25,000/-, the S1 X+ is available at Rs. 84,999/-.

Revised pricing Details Ola Electric

The price reductions apply to the S1 Pro, S1 Air, and S1 X+ (3kWh) models. The latest adjustments are outlined below:

  • The S1 Pro, originally priced at INR 1,47,499, now comes at a reduced rate of INR 1,29,999.
  • For the S1 Air model, the current price has been slashed from INR 119,999 to a new price of INR 104,999.
  • The S1 X (4kWh) variant maintains its current price at INR 109,999.
  • Ola Electric has significantly reduced the price of the S1 X+ (3kWh) model, bringing it down from INR 109,999 to an attractive new price of INR 84,999.
  • The S1 X (3kWh) model remains consistent in pricing, with both the current and new price set at INR 89,999.
  • Lastly, the S1 X (2kWh) variant is priced at INR 79,999, a rate that remains unchanged even with the latest adjustments.

The S1 X+ model, which witnessed a ₹20,000 reduction in December, now receives an additional discount of ₹25,000, resulting in an attractive price of ₹84,999.

Ola Electric Company Statement

A spokesperson from Ola Electric expressed the company's commitment to promoting EV adoption, stating, "At Ola, we are committed to #EndICEAge by breaking all barriers to EV adoption and making EVs more affordable and accessible. Aligned with our mission to push EV adoption across the country, we are introducing unprecedented prices across our S1 portfolio."

The company attributes the price adjustments to its vertically integrated in-house technology and manufacturing capabilities, allowing it to restructure costs and pass on the benefits to customers. Ola Electric aims to position its S1 scooters at prices equivalent to leading internal combustion engine (ICE) scooters, removing any hindrance for customers to opt for an ICE scooter.

Recognition and Certification by Ola Electric 

Ola Electric's efforts in the EV sector have been acknowledged, with the company receiving the Domestic Value Addition (DVA) certificate under the Production Linked Incentive (PLI) Scheme for the automobile and auto component industry. This certification acknowledges Ola Electric's vertically integrated manufacturing capabilities, a robust localized supply chain ecosystem, and government subsidies, which collectively contributed to the cost restructuring and subsequent price reductions.

Future Initiatives by Ola Electric 

Ola Electric, in its commitment to overcoming barriers in EV adoption, has unveiled a series of initiatives spanning products, services, charging networks, and battery warranty. Notably, the company introduced the industry's first 8-year/80,000 km extended battery warranty for its entire product range at no extra cost, effectively doubling the lifespan of the vehicles compared to ICE vehicles.

Government Recognition

The accolade of being the first Indian 2W company to receive the Domestic Value Addition (DVA) certificate under the Production Linked Incentive (PLI) Scheme underscores Ola Electric's contribution to the EV sector. This recognition further emphasizes the company's prowess in vertically integrated manufacturing, fostering a robust localized supply chain ecosystem and leveraging government subsidies to restructure costs.

Pricing Strategies of Ola electric

The recent series of price reductions, including the latest cuts of up to ₹25,000, are indicative of Ola Electric's dedication to making EVs more accessible and competitively priced. The company aims to position its S1 scooters at par with leading internal combustion engine (ICE) scooters, encouraging a seamless transition to electric mobility for a broader consumer base.

Future Sales Targets by Ola Electric

Expressing confidence in the appeal of their products, Ola Electric envisions significant sales growth in the upcoming fiscal year. Sulajja Firodia Motwani, CEO and founder at Kinetic Green stated, "We are targeting to sell 1 lakh units of E-Luna next fiscal as we expect the company turnover to touch ₹1,200 crore next year." The company anticipates substantial sales, especially through e-commerce platforms, envisioning the E-Luna electric moped as an ideal choice for delivery agents.

Recognition Beyond Urban Centers

Union Minister Nitin Gadkari's presence at the E-Luna launch event emphasized Ola Electric's commitment to not only reducing carbon footprint in urban centres but also extending e-mobility to Tier 2, Tier 3 cities, and rural areas of India. By doing so, Ola Electric acknowledges the significance of reaching the broader population and contributing to the government's vision of a sustainable and eco-friendly transportation ecosystem.

Looking ahead, Ola Electric plans to expand its service network by approximately 50%, increasing the current 414 service centres to around 600 centres nationwide by April 2024. This expansion aims to enhance accessibility for maintenance and support, further contributing to a seamless ownership experience for Ola Electric scooter owners.

Ola Electric's recent initiatives, ranging from substantial price reductions and extended warranties to an expanded service network, showcase a holistic approach to overcoming barriers in EV adoption. The company's commitment to making EVs more affordable, coupled with strategic government recognition and future expansion plans, positions Ola Electric as a key player in driving the shift towards sustainable and eco-friendly mobility solutions in India. As the company continues to innovate and address challenges, its contributions to the EV sector are poised to play a pivotal role in shaping the future of transportation in the country.