Ather Slashes Prices: 450S Gets Up to Rs. 25,000 Cheaper, Revving Up Competition!

By Pushpa Kumari S
13 Feb 2024
Ather Slashes Prices: 450S Gets Up to Rs. 25,000

Big news from the electric scooter realm – Ather Energy has just unleashed a game-changer in the Indian market. Brace yourselves as they've sliced the price of their popular 450S scooter by a jaw-dropping Rs. 25,000, causing shockwaves and potentially turning the affordability game on its head.

Let's dive into the details:

The 450S is now within arm's reach for many more folks, thanks to a substantial price cut across all its variants. Here's the new pricing breakdown:

Ather 450S: Kickstarting at Rs. 97,500 - that's a cool Rs. 20,000 off!

1. Ather 450Swith Pro Pack: Revving up at Rs. 1.19 lakh (ex-showroom, Delhi) - boasting a whopping Rs. 25,000 reduction.

2. Here’s where OTO comes to the rescue, secure affordable vehicle loans with convenient online applications, quick approvals, and EMIs that are up to 35% lower than traditional banks.

Now, you can snag a sleek and feature-packed Ather 450S for almost the same price as competitors like the Bajaj Chetak and TVS iQube. With its superior range, performance, and charging infrastructure, the 450S is suddenly a much more enticing option.

But hold onto your helmets – there's more than just a price cut here. Ather is throwing in an extra treat for early birds. If you book your 450S before January 31st, 2024, you'll pocket an additional discount of Rs. 1,777 on the Pro Pack.

Sweet, right?
Now, let's talk about the ripple effect:
This bold move by Ather is bound to shake up the Indian EV landscape. Here's the lowdown:

- Intensified Competition: Bajaj and TVS might feel the heat to tweak their pricing strategies and stay in the game.

- Boost in EV Adoption: The newfound affordability of the 450S could give a significant push to EV adoption in India.

- Focus on Innovation: Manufacturers are likely to kick it up a notch, innovating and focusing on value to stand out.

Ather's rolling the dice with this price slash, aiming to solidify its position as the top dog in the Indian electric scooter scene. They're banking on increased volume and market share to make up for the slimmed-down margin per unit. The outcome of this gamble is uncertain, but one thing's certain – the Indian EV market just got a whole lot more interesting.

And this is just the beginning! The saga of the Indian EV revolution is unfolding, with Ather leading the charge. Competitors are gearing up to react, promising exciting months ahead – shifts in market dynamics and more bang for your buck. Buckle up and keep those eyes peeled, because the ride is just getting started!